Stuttgart Stuttgart Stuttgart Stuttgart
Stuttgart Stuttgart Stuttgart Stuttgart

City of Stuttgart

Digital pedestrian guidance system Stuttgart

Together with Stuttgart Marketing GmbH, we implemented a pilot project for a future-oriented pedestrian guidance system for dynamic visitor management in the inner-city area. This innovative system combines electromechanical signposts in the form of rotating arrows with RGB LED displays, geodata, real-time communication, and digital services for better orientation, seamless information, and a modern urban experience. Four steles have already been successfully installed, with more in planning.

With the digital pedestrian guidance system, Stuttgart sets a smart city benchmark for urban visitor management and won 2nd place in the German Tourism Award 2023.

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Our Approach

Dynamic. Connected. Citizen-friendly.
The project aimed to make information about events and attractions in Stuttgart centrally, barrier-free, and multilingually available via digital steles combined with a mobile website. The product design, development, and construction of the steles, as well as their on-site installation, were all handled completely in-house.

System components overview

  • Physical steles with electromechanical display
    Three rotatable arrows with nearly 360° mobility, automatic alignment via georeferencing, quiet positioning motors, vandal-proof and weather-resistant
  • Digital LED arrows
    Double-sided RGB LED displays (100 × 25 cm), excellent readability from up to 20 m distance – even in direct sunlight
  • Mobile web solution
    Barrier-free, responsive web application with multilingualism, event calendar, online ticket links, and Google Maps routing – accessible via QR code on each stele
  • Backend & control
    Control via the Funkwerk Mobility Platform (layout management, device management, monitoring), integration of central external event database, automatic LED lighting in darkness, modularly expandable (e.g., sensors, 5G)

Innovation with foresight

The Digital Pedestrian Guidance System connects physical infrastructure with real-time data. It makes events visible, invites exploration, and enhances the quality of stay in Stuttgart’s center.

Success record

  • Four steles installed, more already in planning
  • Integration of digital and physical information in a comprehensive system
  • Significantly increased visibility for cultural, leisure, and city center offerings
  • Contribution to quality of stay and location attractiveness in the sense of a smart city
  • Awarded the German Tourism Prize 2023

Learn more about digital guidance systems

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